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We have all heard of customer service and have a standard level of it. That is to greet every guest that comes into our area with something like good morning, good afternoon, good evening hello, how are you today?, can I help you find anything?, how may we help you, and more.

We all have our greeting technique and add a smile to show we have a friendly and inviting atmosphere.

Well, last week I had a guest come in and I greeted them with a smile on my face. They had me run 270 color copies with 30 of them as raffle tickets. So after running the copies, one of the guests and I was talking about if they’re having a good time here in St. Louis and where they’re from? Well he addressed me by name. I just thought he just read my name tag. So I was cutting the raffle tickets 5 per page and explained to him that they are not perfectly all the same size. He said “that’s fine and thank you Steve.”

At that moment a alarm went off in my head. He was making this a personal transaction instead of a business one. I looked over what he was getting together and made note of his business card to read his name. I started using his name to make that one-on-one a better experience.

When we take customers from a business transaction to a personal one we create a WOW FACTOR and that takes customer service to the NEXT LEVEL. Never forget a proper closing like “have a nice day” and “please let us if there is anything we can do for you3.” It’s very important too.